THc’s story started with a passion for hair & color, Liliana Escoto (aka Topaz) & Larry K. (aka Rock) envisioned creating a superior salon hair color line that delivers exceptional results for all salons. So with their combined 60 years of experience, being Master Colorists, they began a long journey to use the best-known hair color attributes available in one superior color line.

After years of research & development, THc CBD Infused Permanent Hair Colors were born. Liliana & Larry then developed a THc Wholesaler Salon Partnership Program, where THc supplies partner salons with THc Permanent Colors so clients can experience the benefits of the highest quality color line on the market & THc Hair Care Products, so clients can keep their color longer between appointments.

Wanting to do more for THc salon partners, Liliana & Larry added a Partner Salon Finder on TakeHomeColor.com so all THc Salon Partners can get new clients nearest to them. Salon Partners take advantage of THc’s large marketing budget spent attracting audiences to TakeHomeColor.com where people learn about, and fall in love with THc Colors. To get their THc salon color service done, audiences use THc’s Partner Salon Finder to locate a THc Certified Hair Salon nearest to them.

THc Permanent Hair Color is best when the salon color service is done by a THc color-certified professional behind the chair. So Liliana & Larry developed specialized formulation training to ensure that the color service provided is cost-effective and meets THc’s professional standards. So being a 30-year master class educator, Liliana and her entire THc team keep up with the latest insights on professional hair color so THc can offer its Salon Partners continuing education.

“By staying up-to-date with industry trends and customer needs, THc ensures that our products meet the highest standards of innovation and quality.” – Liliana Escoto