Grown by nature.Perfected by science.
Plant-based hair color and care formulated for vibrant, healthy-looking results.
Botanical science
Plant-based professional care
Gentle on hair
Ammonia-free color options
Salon-grade shine
Performance without harsh additives
Cruelty-free
Ethically crafted formulas
Salon-Worthy Care
Botanical color, treatments, and finishing products for healthy-looking hair
Amnesia Haze Moisturizing Conditioner
Moisturizing CBD conditioner. Full ingredient story and options on the product page.
Amnesia Haze Moisturizing Shampoo
Moisturizing CBD shampoo. Full ingredient story and options on the product page.
Skywalker OMG Super Smooth Leave-In
Super-smooth leave-in conditioner for wavy and curly hair. Castor seed oil and glycerin.
White Widow Liquid Conditioner
Liquid conditioner for damaged hair with biotin and glycerin. Multiple sizes on the shop.
Plant-based purity
Vibrant color and high-performance care from botanical essences, without the harsh chemical load.
Rooted in health
Elevated by color
Become a
Salon Partner
Botanical Science. Professional Care.
Beauty shouldn't cost you your health. Our formulas pair plant-based actives with the performance stylists expect from a professional line.
Eco-Friendly Packaging
Recyclable and salon-conscious materials
Botanical formulas
No ammonia, resorcinol, or parabens
Plant-based color
Botanical extracts and professional pigments
Ethical sourcing
Cruelty-free, thoughtfully sourced ingredients
Loved by salon professionals
“My color looks rich and my hair still feels soft. The Botanical Color Kit is the only permanent line I trust behind the chair.”
Sarah M.
New York
“Finally a brand that takes ammonia-free seriously. My clients with sensitive scalps love the Healthy Color regimen.”
Emma L.
Los Angeles
“The Glossing Mask brought my blonde back to life between glossing appointments, with shine without the weight.”
Jessica R.
Chicago
“I've tried countless oils but the Radiance Elixir gives me salon-level finish without greasiness.”
Maria K.
Miami
“Beautiful packaging and formulas I feel good recommending. My salon retail shelf is mostly Healthy Color now.”
Sophie T.
Seattle
“Root Revival Serum changed my post-color flaking, and my scalp feels balanced and my growth looks healthier.”
Anna P.
Boston
“The Radiance Elixir absorbs fast and kills frizz on humid days. My curls finally have definition.”
Claire B.
Austin
“Cruelty-free and professional-grade, exactly what I want for my bridal clients' color prep.”
Lily W.
Portland
“Subtle botanical scent, nothing overpowering. Just healthy, shiny hair that photographs beautifully.”
Rachel D.
Denver
“My color looks rich and my hair still feels soft. The Botanical Color Kit is the only permanent line I trust behind the chair.”
Sarah M.
New York
“Finally a brand that takes ammonia-free seriously. My clients with sensitive scalps love the Healthy Color regimen.”
Emma L.
Los Angeles
“The Glossing Mask brought my blonde back to life between glossing appointments, with shine without the weight.”
Jessica R.
Chicago
“I've tried countless oils but the Radiance Elixir gives me salon-level finish without greasiness.”
Maria K.
Miami
“Beautiful packaging and formulas I feel good recommending. My salon retail shelf is mostly Healthy Color now.”
Sophie T.
Seattle
“Root Revival Serum changed my post-color flaking, and my scalp feels balanced and my growth looks healthier.”
Anna P.
Boston
“The Radiance Elixir absorbs fast and kills frizz on humid days. My curls finally have definition.”
Claire B.
Austin
“Cruelty-free and professional-grade, exactly what I want for my bridal clients' color prep.”
Lily W.
Portland
“Subtle botanical scent, nothing overpowering. Just healthy, shiny hair that photographs beautifully.”
Rachel D.
Denver
Healthy color
Professional care
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