The Collection

Our Colors

Eight families. Every level from 1–10. Plus vivid fashion shades and clear bases — all built on our ammonia- and resorcinol-free botanical base.

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By The Family

Eight Ways to Build a Formula

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Fantasy Colors

Vivid pure pigments plus two clear bases for custom dilutions.

Rose Silver

Cool, ashy rose and silver tones for toning and pastel work.

Red

Pure reds from cool burgundy through fiery copper-red.

Naturals

True natural levels 1–10 for grey coverage and base depth.

Natural Ash

Cool natural ash tones for neutralizing warmth.

Rose Gold

Soft warm-pink rose golds for modern blonde palettes.

Copper

Natural and golden coppers for warmth and shine.

Gold

Buttery golds and gold-naturals across the level range.

Botanical Base

Formulated without ammonia, resorcinol, or parabens. Plant extracts and conditioning oils help keep hair integrity intact while you color.

Salon-Grade Performance

Professional pigment load for true-to-tone results, reliable grey coverage, and predictable lift with our matched developer line.

Ready To Formulate

Stock Your Salon With The Full Line

Build your order by family, or shop individual retail products for your clients.