Our Story

We celebrate salon owners and managers and understand their challenges, problems and triumphs coming ourselves from a place of humbling gratitude to have been fortunate to have founded New York City’s most successful salon chain in history and are now focused on giving back what we learned (through trial and error) to help other salon owners and managers be as successful as possible with their businesses using color and products.

Our color and products are a passion project developed by Rock, who founded the salon chain Dramatics NYC in 1984 and now has reached a time in his career as founder in which he has chosen to focus on helping others in the beauty industry by taking his extraordinary methodology for success and integrating it into a color and products venture on behalf of salon owners.

Color and products are the true keystone for business and artistic success for the salon owner. Knowing this first-hand from generating his own incredible achievements, Rock realized as a master colorist, he needed to develop the finest color possible, and The Healthy Color was born.

We are looking for Salon Owners who want to learn how to make their salon more successful, building your stylists into high performance artists, truly one-of-a-kind individuals who want to color outside the lines – creating stunning looks that leave hair as healthy as it is beautiful and helping you to grow your business.

Join us in this venture to not only make a difference in the lives of your salon clients, but together to build a new beauty industry, one of sharing knowledge, giving back and helping others for the benefit of all.

MISSION

Our mission is to help you succeed artistically and in your salon business by inviting you to join us in “The Healthy Color” experience where we shine a spotlight on the art of healthy hair coloring! We revolutionize the hair coloring experience by combining innovation and wellness; while simultaneously providing salons and salon managers with the insights and tools they need to reach salon success that include our cutting-edge ammonia-free, CBD-infused permanent color.

BENEFITS

Our color is not only designed to deliver vibrant, long-lasting results without compromising hair health but provides the opportunity for salons to show their clients that they care about their health and well-being. CBD helps reduce pain, swelling, and redness, making the application process more comfortable by counteracting potential irritation during the hair coloring process. The Healthy Color is a permanent hair color infused with CBD, featuring a cutting-edge, ammonia-free formula. This new technology incorporates improved ingredients that elevate the color experience.

EDUCATION

One of the exciting moments for salon owners is that when they become clients of The Healthy Color, either Rock himself, or someone who he personally trained, comes to your salon in person, or does so by online video broadcast, and teaches the stylists in you salon the success secrets of working with the person in your chair turning them from being a first time client to a repeat client. Also, all partner salons undergo specialized training to ensure every colorist can deliver exceptional results that are both cost-effective and meet the highest professional standards.

REALITY SHOW

A major reason why “The Healthy Color”, in addition to amazing hair color and products, is so incredibly good at the empowerment of salon owners and their success, is the incredible team of artists and artisans we have put together to help you realize your dreams for your beauty business and to produce the reality show pilot “Beauty Advisor NYC” we want you to audition for. Our production team are all cast members of the reality show which is about “The Healthy Color” journey to give back to and transform the beauty industry with the help of salon owner and manager guest stars (maybe you) who are beauty advisors helping others to succeed.